Brand Development

As a popular local chain of the Cleveland, OH area, Yours Truly embraces the feeling of an 80s style diner with a homey, lighthearted atmosphere. In order to showcase these feelings, a pop of red with other neutral tones as well as geometric tile-like shapes were utilized. The menu heightens a cafe element through the use of a clipboard backing. A textured, cream tinted paper brings in other relaxing energy that makes customers want to spend time within the restaurant.