Brand Development

Embark is a fictional coffee brand that was created as a quick brand building project. Inspiration was drawn from random word mapping and the theme coffee. It is a clean, modern logo that plays off of the brand name and coffee shop aesthetic. The neutral colors amplify the warm and calm feelings that the coffee shop would give off. This brand could be further developed with additional branding collateral including coffee bean packaging,  reusable cups, and store signage.