Brand Development
The Gold Peak Beverages brand needs a facelift to move towards attracting a younger audience. In order to introduce a more modern and clean feeling to the brand, there was a strong shift in color and graphic visual identity.
From the matte look of the bottle caps to the earth tones used throughout, Gold Peak brought a new found calmness to the brand. The brand’s tagline is “the taste that brings you home” which embodies the need for kindness
and zeal that can turn anyone’s day around. With a wide variety of teas that come in numerous different sizes and flavors, Gold Peak can provide the taste you need for any occasion. The creative innovations within an aroma
diffuser and snack beverage box are sure to take Gold Peak into new territory that can help to elevate the existing tea market.
