Brand Development

“Space Leaders” showcases an exploration into how design can teach children leadership skills through kinesthetic as well as repetitive visual learning. The use of characters creates a form of entertainment similar to a cartoon. Children can look up to the characters and want to act like them. The use of a coloring book allows for children to get creative and have a part in the design which can help them with recall and remembering what they just read. The main coloring book is supported by a secondary book that an adult or mentor can provide the child to reinforce the lessons taught throughout the stories. The books are also enhanced through the use of posters and stickers. The use of strong, impactful visuals can help to shape young minds, keep them engage and therefore allow the concepts of everyday leadership to stick with them as they grow into more independent humans.