Social Media Campaign
The team of Mercedes Williamson, Chase Bauer and myself created a series of images around the concept of energy in order to make people question how they would function without it. From an individual’s perspective, food provides them the energy to function. The second set focused on a collective identity and how in this digital age, we rely on electronic energy to communicate. The last set looked at how environmental energy is transferred between species. The colors work to convey environmental sustainability with a vibrant, electric twist. There are also contrasting textures and overlapping opacities in order to generate depth. These elements enhance the editorial look which influences people to think about energy and take action.