In order to visually declutter the Michaels wayfinding system and expand beyond the brand color, I created new iconography and changed the typography to speak for itself. The goal was to explore what the art store aesthetic should be and formulate a wayfinding system that better suited it. The colors work to enhance the artistic feel while showcasing the Micheals brand. The primary type choice is bold with a geometric style. This clean, very open typeface allows for great legibility. The secondary type adds more energy with dynamic counters and strokes. The rounded edges to the icons and the signs themselves help to soften the overall look of the system. With these adjustments, the system becomes welcoming, fresh, and more comprehensible to the viewer.