BRAND DEVELOPMENT
Unbothered is a wine brand created for young women to indulge in on any occasion. Whether it is a girls night in or a Netflix binge for one, this brand encompasses women’s empowerment and the need for a sweet break from the stresses of life. Depicting a profile view of woman at ease, the graphic sets the tone which is then enhanced by the light and italic type. With five different varieties, the monochromatic packaging dazzles yet relaxes the viewer so much that they want to try them all.
